Keep Girls in Sport
A digital curriculum for coaches, mentors, and role models for girls.
Through sport, we have the power to change girls’ lives.
adidas and Up2Us Sports believe in the importance of coaches to unlock all that sports have to offer girls, which in turn will improve those girls’ lives and better society. The female athletes of today will be the leaders of tomorrow, and supporting them in realizing their full potential will change the fate of generations to come.